India’s Preeminent Branding Guru-Suhel Seth on Impact of Culture on Advertising

On the 7th Episode of my weekly podcast The Indic Paradigm on The Indic Explorer YouTube channel, I chat with Suhel Seth (India’s preeminent Branding and Advertising Guru) on the Impact of Culture on Branding & Advertising.

The Indic Explorer YouTube channel focusses on the interplay of Indic culture with modernity explored through different facets in the socio-cultural sphere.

Do subscribe to the channel at https://www.youtube.com/theindicexplorer

and follow me here

Twitter- https://twitter.com/theindicexplor1

Instagram- https://www.instagram.com/theindicexplorer/

Substack-https://digitaldharma.substack.com/

Guru Prakash Paswan (National Spokesperson of BJP) talks about the Sanatani Dalit Lived Experience

National Spokesperson of BJP Guru Prakash Paswan talks about the Sanatani Dalit lived experience on the Indic Explorer Channel. This is an episode commemorating the 75 Years of Indian Independence this year on 15th of August 2022 (also popularly called as Azaadi Ka Amrit Mahotsav). We talk about the progress made by the Dalit community since Independence and the many challenges that still remain further ahead.

The Indic Explorer YouTube channel focusses on the interplay of Indic culture with modernity explored through different facets in the socio-cultural sphere.

Do subscribe to the channel at https://www.youtube.com/theindicexplorer

and follow me here

Twitter- https://twitter.com/theindicexplor1

Instagram- https://www.instagram.com/theindicexplorer/

Substack-https://digitaldharma.substack.com/

 

The Indian Overton: Saffron Secularism

There is nothing that quite mimics the bloodsport and realpolitik of Game of Thrones like Indian politics. Hereditary houses and regional satraps are now collapsing as a dragon-bellied leviathan engulfs India in an unending fire. From the ashes of the old guard spawn new elites eager to stamp themselves into the saga of the saffron march. A peerless leader of ordinary origin puts storied royalty to the sword as internal rivals are bashed by his hilt and banished to the hills.

And yet neither fantasy prose nor bardic poetry can capture the chaotic current of India’s political maelstrom. For over 8 years, international commentary and their increasingly irrelevant local compradors have produced reams of toilet paper (single ply of course) that describe India as they want it – a failed state on the cusp of economic collapse – not as it actually is. According to them, the government is brewing a communal froth that overflows into a front-page genocide. A revolution of minorities and proletariat will soon shatter the state, as well as those pesky bigoted Gujarati politicians and profiteers, ushering in a return to the Nehruvian utopia that featured diversity, secularism, and abysmal development ripe for poverty porn.

Unfortunately for them, India’s economy has seen consistent growth balanced with fiscal discipline that has averted an inflationary apocalypse, a situation that no doubt would’ve arisen had the center listened to “experts” baying for a fiscal frenzy and did not possess such stellar diplomacy that has mitigated much of the current energy concerns found in the rest of the world. Minorities have overwhelmingly positive views of living as well as practicing their religion in India and Muslims flock to immigrate or even seek refuge under the rule of a supposed Hindu Hitler. And most emphatically, Narendra Modi remains the most consistently popular political leader in the world as approval ratings skim Himalayan heights.

Does that mean everything is rosy for the party of the lotus? Definitely not. In fact, prominent supporter ire has been a more pronounced theme than ever before in the past few years, yet the BJP maintains or even increases vote share as election victories abound and opposition governments fall to the quakes in the wake of the election juggernaut.

Continue reading The Indian Overton: Saffron Secularism

The Dance of Indian Modernity and Tradition

Nowhere does antiquity animate politics and society like India. Some pan on for a golden age of yore that is more myth than matter. Others want to incinerate the past as they view it as an age of oppression and inherent ignorance. Still, some are completely ambivalent to it, viewing attachments to the era of ancients as useless, tradition as fruitless, and machine-like pragmatism as the sole solution to India’s salvation.

Yet I believe, as in most cases, there needs to be a Middle Path. The roots of Indian identity are deeply embedded in the sacred earth of the subcontinent. People are naturally moved by myths and stories. They fight not only for resources and material goods but also for ideas and gods. A state can only derive legitimacy from brute power for so long; eventually, it must also sustain trust and belief in something beyond the cold machinations of bureaucrats and bullets. A state must uphold something greater than itself. An idea that is based on principle, on struggle, on beauty. For India, the incarnation of that idea is obvious – Dharma. For it is only the wheel of Dharma that has outlasted every hegemon and human that has walked Bhārat.

Continue reading The Dance of Indian Modernity and Tradition

India as a global factory: A project seventy years in the making

A potential watershed event in India’s modern economic history passed by recently. A state of the art, globally recognized, electronic product is to be made in India for export to the world.

Apple announced plans to make its latest phone model – iPhone 14 – in India, a significant milestone in the company’s strategy to diversify manufacturing outside of China.

Five percent of iPhone 14 production is expected to shift to the country this year, much sooner than analysts had anticipated.

While Apple is big, a more telling example of India’s potential is at the end of this post. But before that, how did India, a country that struggled to feed itself in the 1950s, get into the running for ‘factory of the world’ ?

In 1950, less than 1% of Indian college students studied science and engineering. By 2022, this number had risen to more than 30%. In fact, science and engineering have become so popular in India today, that a counter culture has arisen in the form of movies like 3 Idiots. Back in 1950, India’s best students were focused on subjects like law and social sciences, primed to manage the Empire. In fact, some have remarked that the independence movement was a result of the British producing too many lawyers in India.

Since independence, a concerted effort has been made by the Indian state to popularize science and engineering. This was done under the aegis of spreading a ‘scientific temper’, starting with the establishment of Vigyan Mandir in 1953. Subsequently, following in the legacy of medieval India’s Jantar Mantars, Nehru planetariums were established in major Indian cities. Further, the establishment of the IIT system gave a formal structure and high standard to engineering education. In 1976, the cultivation of scientific temper was included as a fundamental duty in the Constitution.

By the late 1970s, India’s growing pool of scientists and engineers had attracted attention from abroad, specifically Japanese automakers. This resulted in a dramatic increase in India’s automobile production, more than doubling from 700,000 to 2 million in the 1980s.An entire ecosystem of vendors producing automobile components came up around Suzuki’s Gurgaon factory. It is perhaps surprising that the Indian government did not think about replicating this success in the electronics sector. This oversight turned out to be an enormous missed opportunity.

The post 1990 period saw an acceleration in India’s economic growth, with the software and IT sector taking a prime position both in the export numbers and the economic narrative. However, India was a manufacturing star as well, particularly its pharma, petrochemical and automobile industries.

However, its potential in the wider manufacturing arena remained unrealized and indeed unrecognized. The late 2010s produced new exigencies in the global order, with Western countries trying to pivot away from their dependence on China. In this process, India has emerged as the only real alternative to achieve the technical complexity and economies of scale demanded by modern industry.

An equally important turn of events has been the precipitous decline in India-China relations. If Chinese support for Pakistan had made Indians wary of the CCP, its direct clashes with India on the border have made China enemy number one in the Indian public’s eye. There is a determination at the political and public level to not depend on Chinese manufacturing imports. This mark has already been achieved for toys, cell phones and PPE. Make no mistake, India wants to bring Chinese imports down to zero. This is what ‘Atma Nirbhar Bharat’ (self reliant India) really means.

On the other hand, Western business seems keen to move out of China. The LA Times describes the experience of one European manufacturer to move away from China,

In 2019, he began assessing the possibility of moving some manufacturing capabilities to Vietnam. But he abandoned the plan eight months later after price increases for about half of the company’s projects upset his customers. Product development also took longer — one prototype that would have been completed in three weeks in China required six months in Vietnam.

A review of other countries in Southeast Asia proved even less fruitful, he said.

By late 2020, Gaussorgues turned farther afield — to India. The local electronics and automotive ecosystem offered lower manufacturing costs and easy access to parts. With five employees so far, he aims to start assembly work next year, and hopes to host the majority of manufacturing there after five years.

What is important to note here is that India being able provide an alternative to China is not about the population. SE Asia, where the person in the article first when to has enormously populated countries, all with fantastic port access. India is able to provide an alternative because of the consistent emphasis on science and technology education over the past 70 years.

If you build it, they will come. Eventually.

The Die is Cast: the death of Indian Liberalism

More than 2 years ago I had appeared on the Brownpundits podcast to elucidate a moderate liberal opposition to the Juggernaut of BJP under the prime ministership of Narendra Modi. My political position back then is clear in this interview. My political hope for the 2019 election was a reduced majority for BJP in 2019 to counter some of the nasty excesses which come up in Indian politics when a political party gains absolute power. I was sympathetic to moderate/liberal Hindutva – as in I would have preferred a Gadkari over Modi for what it’s worth. Being a skeptical person by nature, I had never swallowed the whole agenda driven home by Indian and Global Liberal Media viz Cow lynchings or Saffronisation of textbooks or so-called Intolerance debate. My primary criticisms of the BJP government from 2014 to 2019 were the abuse of independent institutions – especially the courts and reserve bank and especially the win-at-all costs mentality when it came to elections – including Hindu-Muslim polarization during elections.

In spite of all my public and social criticisms of the Government and Hindutva project, for most part of the election campaign I considered voting for BJP as the alternative to Modi appeared scarier than anything Modi offered. However, the nomination of Sadhvi Pragya from the Bhopal seat was something I could not digest.


It would be clear to the regular followers on this blog or my followers on twitter or elsewhere that my political orientation has somewhat changed, so let me attempt to flesh out what has been the change and how it came about. One blogpost which summarizes my political/social position in 2020 as liberal is here.


Article 370:

The position of Congress and a whole lot of “opposition” on changes to article 370 (apart from AAP/BSP) is objectively disconnected from ground reality (as was their criticism of Indian government action in Balakot). Nationalism in Indian context has never been associated with the bad odour of European Nationalism, but this reality seems increasingly lost on Indian Liberals.

CAA NRC protests and Delhi Riots:

I had described CAA as “the Straw that broke the camel’s back” back in 2020, but the CAA agitations themselves had raised serious doubts in my minds about the Liberal project wrt protests. In retrospect Islam wasn’t just the rock that broke liberalism, but Islam was the rock used by Liberals to attempt to break Hindutva while Liberalism itself became collateral damage. The unconstitutional and often violent protests which led to loss of crores worth of property and finally riots in the national capital were not merely supported but actively encouraged on by Indian Liberals. I had a written the following article calling out the illiberalism of the liberals over the Bloomsbury Delhi riots fiasco. In essence the position a huge segment of Indian liberals espoused was “Free speech till I like it”. I unsubscribed from Newslaundry after a lot of to and fro debates in the letters to Newslaundry section. I continued with my subscription of Swarajya and the Print. I would see this as my transition from Center-Left to Center. 

Only the truly deluded would call a riot where 25+% dead are from the majority community (with apparent state support) a pogrom or carnage, but this was a fairly mainstream view in Indian liberal circles.

Covid

The covid lockdowns truly brought out two extremes in Modi Government’s responses to the problem from the knee jerk overreaction in 2020 to the casual underreaction in March-April 2021. A lot of blame that the government received from all sides was justified, but where justified outrage gives way to sedition or atrocity-porn is often difficult to discern. Yet from the coverage of 2nd wave, it’s fair to say that Indian liberal media (in sync with western media) was extremely unfair in handling India – much to the detriment of Indian image worldwide.

While initial vaccine policy of the Modi government was rightly panned by commentators on all sides of the spectrum, till this day I have not come across a serious liberal voice who is happy with the vaccination program undertaken by the Modi government (an exercise unlike any other in the history for its sheer scale).

Farm Laws: 

The Government subsidised policies like (i) Rice production in Northwest India, or the (ii) Sugar production in UP and MH have been among the worst agro-economic policies in the 21st century. There is almost a global economic consensus in the need jettison the MSP driven subsidies, for their economic as well as environmental impact. In early 2021, traders, landowners and farmers from 2.5 states with immense help from inside and outside the country, brought a government with majorities in both houses of the parliament on its knees. If a government with comfortable majorities, popular mandate cannot introduce reforms which are popular with the majority of Indian electorate (including farmers), it speaks volumes of the Negative Veto that immensely small minorities can hold over the strongest government this country has seen in 3 decades.

If a Modi government with 304 seats in the Lok Sabha (350 for NDA) cannot bring in much needed reforms, a BJP minority government wouldn’t even be able carry out attacks it carried out against Pakistan. So much for the moderate centrist position for checks and balances. In essence, India remains a democracy with extremely weak state where heckler’s veto is so mainstreamed that moderate centrism is nothing but naiveté at best.

Journalistic integrity (Eg: Lavanya suicide): 

I had published this rant when the Lavanya controversy broke on social media. To this day I do not cannot say with certainty if the episode was exactly as represented in the Hindutva social media, but it did make the hypocrisy of coverage pretty clear to me. On its own, this episode isn’t a particularly outrageous one (among a pattern of Liberal media coverage) but this particularly made the Liberal media pattern clearer to me than it had ever been before. The constant gaslighting of atrocities on Hindus owing to fears of Hindu majoritarianism across the board has gone unnoticed for long enough.

Hijab Controversy: 

The fact that in year 2022, a dozen girls under the influence of now banned PFI, can hold schools at an impasse over their “right” to drape themselves in a modesty garb (not the headscarf – Hijab is translated loosely as a modesty garment). On the liberal side, only Shekhar Gupta had understood the potential significance of controversy. Given the stance Indian liberals took during the Karnataka Hijab controversy, their silence on Iranian Anti Hijab protests isn’t surprising but consistent with the Faustian bargain they have committed.

Kashi Vishwanath – Nupur Sharma controversy:

The court verdict of the Kashi Vishwanath excavations notwithstanding, the claims of the Hindu side regarding the existence of Shivling in the Wuzu khana is something difficult to digest for even the most irreligious Hindus (like myself). While it’s imperative to disassociate the acts of medieval religious fanatics from Muslim population today, all the actions of the previous 300 years (if the continued existence of Shivling in Wuzu khana is proven) cannot be wished away. I had personally never been a fan of so-called Truth and Reconciliation program, as I favored the view that contemporary problems don’t need to have their solutions in the history, but this episode has thrown a heavy wrench into that pet-theory of mine.

The Nupur Sharma episode which followed, particularly the antics of “Fart-Checkers” made the binary even clearer with principles being were jettisoned wholesale. An example below:

Munawar Faruqi continues to gain meaningful livelihood in India, Nupur Sharma has no option but to spend the rest of her life as Salman Rushdie did in the 90s and 2000s. A dozen or so Hindus who have committed the act of “blasphemy” have already given up their lives in last 10 years of Hindu resurgence. 100 years after the ethnic cleansing of Kohat Hindus over blasphemy the house of Congress MLA was torched in BJP ruled Karnataka over Newton’s Third Law Blasphemy. What has changed in last 100 years? Additionally, in 2022 the Umesh Kolhe and Kanhaiyalal murders are objectively worse as they weren’t even accused of blasphemy themselves.

An important point worth noting here is, Umesh Kolhe was murdered on 21st June, the news of his death at hands of Islamists only became public on 2-3rd July after Shinde-Fadnavis wrestled the political reins of Maharashtra from the hands of the “Secular” MVA.

Indic/Bharatiya movements:

While I have my disagreements with the Decoloniality movement – crystalized in J Sai Deepak’s India that is Bharat series (my reviews: book 1book 2), the movement is one of immense consequence. My own views have changed a lot over last 3-4 years on topics like Temple control, “Coloniality and its legacy” etc after honest engagements (with disagreements) with these thoughts. The colonial hangover is something which has impacted minds of all Indians growing up to a large extent – be it due to Textbooks, Media, Pop-culture. However, once we become aware of some of the inherent biases of these institutions, the impact they had in shaping us will be somewhat eroded with time.

Kashmir Files: (My Review)

Objectively speaking Kashmir files can be proved to be less biased than Haider. While Kashmir files has no positive Muslim character, Haider has no positive Pro-India Kashmiri. Haider was a concoction of imagination while Kashmir files is based entirely on facts (though it can be accused of being selective). Yet Haider was well received by Indians of all ideological spectrum (when it was initially released) while every attempt to discredit Kashmir files was made by the almost the entire Liberal Media and Entertainment industry. Clearly a film like Kashmir files could not have been released hadn’t it been for the overwhelming majority enjoyed by BJP at the Centre.

Love Jihad:

Data points about Cow theft lynching in the range of noise were enough to make India “Lychistan” globally, while statistically significant cases (in the range of hundreds over last 7-8 years) of inter-faith abuse/fraud – more colloquially known as Love-Jihad, was looked at as a conspiracy theory by even Hindutvavadis till a few years ago. Now thanks to the fearless reporting by the likes of Swati Goel among others, “Love Jihad” cases are coming to light at a truly alarming rate. Personally, I have been hearing such cases for at least 2 decades, but I have never taken these rumors or conspiracies seriously. From a purely sociological perspective, it seems an inevitability given the trajectories of various communities in India.

History and perspective:

What one gains out of reading world history is context. Systemic Oppression was a norm and not an outlier in all societies just its flavor varied according to culture. A member of so-called Oppressor Group, guilt tripped into the real and imagined sins of his ancestors will inevitably gain a different perspective about his/her history once he/she reads world history more thoroughly. The “enlightened” position of jettisoning all traditions – lock stock and barrel, appears over the top after getting 30000 feet view of history. As a result, one learns to love and own their own culture without the necessity to always feel ashamed for the past, thus being more committed to defending it.

Coming to recent history, the Pakistan movement remains incompletely studied in school curriculums as well as pop history. Books like Creating a New Medina, MJ Akbar’s Tinderbox (Review by Maneesh Taneja) and now J Sai Deepak’s India Bharat and Pakistan are shattering the hold of mainstream and popular historians the popular discourse. After reading both sides of the history of Islamic exceptionalism in India, one can’t help noticing the unnerving parallels in the events leading to the Khilafat movement in 20th century to events in 21st century.

Being judgmental of the Indian leaders of the 20th century may be unfair, but not learning from their mistakes would be downright foolish. For all the mistakes they may have committed with the benefit of hindsight, the likes of Gandhi, Nehru and Patel in all likelihood understood the unique problem posed to Indian civilization by Islamic exceptionalism. Their tactics and strategies may have been proven wrong, but one can at least say they understood the problem they were facing. Can the same be said about the “Secular” leadership today? Or does the RSS with its moderate face in 2022 play the role of Indian national congress in 1940s and 1950s? Maybe – Maybe not, but the “Secular opposition” today is far removed from the position of even Nehru, let alone Gandhiji or Sardar Patel.

the Other side:

All the points mentioned above cannot whitewash any of the fair criticism (of which bucket load exists) of the Hindutva movement in general and the Modi government in particular. I continue to hold the view that the Abrahamisation of Hinduism is undesirable. I also continue to think the Hindu view of Cow-protection is extremely unpragmatic in the 21st century market driven economy with a population of 1.3 billion. The Bilkis Bano remission cannot be anything but a blot on Indian civilization as a whole. I am extremely skeptical of the apparent resurgence of Hindu orthodoxy visible on Twitter (though one can’t be sure of its implications on the ground). My reservations around the cult of personality of the Narendra Modi remain as strong as ever but it would be childish to deny the fact that Hindutva needs Modi. Almost all the criticisms of authoritarian tendencies one can make of the BJP are criticisms one can make of the opposition with more fervor. (Ketaki Chitale, Arnab Goswami, Bengal violence etc etc).

the Die is cast:

I had read Rajiv Malhotra’s “Breaking India” 7 years ago, I had agreed 50% with his thesis (though I was a BJP supporter back then). More importantly I had found the remaining 50% far-fetched, overstated and conspiratorial. I don’t think I need to re-read the book to claim that I would agree with around 80-90% of the book’s thesis today. From celebrity activists expressing solidarity with Farm law protestors to 9/11 being chosen for Dismantling Global Hindutva, the global anti Hindu/India conspiracy angle doesn’t appear far-fetched if one keeps an open mind and consumes information from all sides of the spectrum. Links of the Communist-Missionary nexus with protests like Sterlite copper plant or the Dravidian or Ambedkarite movements is now out in the open. The manufactured controversies around Mohammad Shami and Arshdeep Singh were so transparent that I am astounded more honest people from the Liberal side haven’t picked it up. Ditto for the call of Arab intervention in Indian domestic affairs – an act even Owaisi condemns in public.

I generally avoid using larger than life words like civilizational cause and arc of history or existential crisis. But the 2.5 front war is here, and it is not a merely political war but a civilizational one. In this context, Liberal Idealism which I once espoused appears to be just another face of pompous and self-righteous naiveté.

As Christopher Hichens famously put it

The barbarians never take a city until someone holds the gates open to them.

The DIE is CAST, Indian liberalism is dead. We might as well pick sides.

 

Preity Upala talks about Indic Feminism & Lessons for Western Feminism in this Navratri Special Episode

Model, actress and writer Preity Upala talks about the intricacies of Indic Feminism and the lessons from this less known framework for the Western Feminist Movement. This is an episode commemorating the Hindu Festival of Navaratri honouring the Trinity of the Hindu Devis namely Saraswati, Lakshmi and Parvati.

The Indic Explorer YouTube channel focusses on the interplay of Indic culture with modernity explored through different facets in the socio-cultural sphere.

Do subscribe to the channel at https://www.youtube.com/theindicexplorer

and follow me here

Twitter- https://twitter.com/theindicexplor1

Instagram- https://www.instagram.com/theindicexplorer/

Substack-https://digitaldharma.substack.com/

Swell-https://www.swellcast.com/indicexplorer

Clubhouse- http://clubhouse.com/@indicexplorer

Social Media Influencer Kamya Buch on How is Dharma Relevant for Today’s Youth

On the 6th Episode of my weekly podcast The Indic Paradigm on The Indic Explorer YouTube channel, I chat with Kamya Buch (known as Wandering Kamya on Twitter) on the relevance of Dharma for the youth in the modern world. Kamya is a Dharmic social media influencer, entrepreneur, blogger and an avid traveler.

The Indic Explorer YouTube channel focusses on the interplay of Indic culture with modernity explored through different facets in the socio-cultural sphere.

Do subscribe to the channel at https://www.youtube.com/theindicexplorer

and follow me here

Twitter- https://twitter.com/theindicexplor1

Instagram- https://www.instagram.com/theindicexplorer/

Substack-https://digitaldharma.substack.com/

Swell-https://www.swellcast.com/indicexplorer

Clubhouse- http://clubhouse.com/@indicexplorer

Conversation with Kushal Mehra on Indic Modernity at The Indic Explorer YouTube Channel

I recently hosted Kushal Mehra from The Carvaka Podcast on my regular weekly podcast ‘The Indic Paradigm’ on The Indic Explorer YouTube Channel.

We looked at modernity from a Western lens and contrasted it against how it was shaped in India. We also explored themes of The Golden Age, the individual vs collective dichotomy, the role of the state, handling of diversity, impact of urbanization & industrialization on Indian society.

The general conclusion was that Indic modernity would take the path of incremental change rather than a sudden transformational change that was seen in the West, which became a complete break from the past.

The Indic Explorer YouTube channel focusses on the interplay of Indic culture with modernity explored through different facets in the socio-cultural sphere.

Do subscribe to the channel at https://www.youtube.com/theindicexplorer

and follow me here

Twitter- https://twitter.com/theindicexplor1

Instagram- https://www.instagram.com/theindicexplorer/

Substack-https://digitaldharma.substack.com/

Swell-https://www.swellcast.com/indicexplorer

Clubhouse- http://clubhouse.com/@indicexplorer

The Indic Paradigm Podcast Ep5: Startup Founders Neel & Charu on How to Make Indic Culture Cool

Neelacantan and Charusmitha are founders of Coolture Designs, a Bengaluru based startup focused around products and experiences woven around Indic Culture. Their focus is on how to make different expressions of the Indic culture more contemporary and appealing to people of all ages.

I host them on the Indic Explorer YouTube Channel, on my regular podcast the Indic Paradigm. The channel focusses on the interplay of Indic culture with modernity explored through different facets in the cultural sphere.

Do subscribe to the channel at https://www.youtube.com/theindicexplorer

and follow me here

Twitter- https://twitter.com/theindicexplor1

Instagram- https://www.instagram.com/theindicexplorer/

Substack-https://digitaldharma.substack.com/

Swell-https://www.swellcast.com/indicexplorer

Clubhouse- http://clubhouse.com/@indicexplorer

 

Brown Pundits