I don’t know what to make of this article but many thanks to Kabir for sending this on to me:
https://scroll.in/article/870501/punjab-the-urdu-literary-hub-of-pakistan-is-slowly-waking-up-to-its-lost-punjabi-identity
“In this battle between Urdu and Hindi, it was Punjabi that lost out. As languages acquired religious identities, Punjabi increasingly became associated with Sikhs. It is an attitude that continues to exist in contemporary Punjab. While the language is still used in the vernacular, it is completely cut off from intellectual and educational structures. Just as it was imagined during the colonial regime, it is still often referred to as a barbarous language. In October 2016, a leading private school organisation found itself in the limelight for all the wrong reasons when one of its principals, in a school notice, declared Punjabi an example of “foul language”. It is no surprise, therefore, that Punjabi students studying in the best schools and colleges of Punjab grow up without even a minor acquaintance with classical Punjabi writers or its popular folk stories.”